What is GEO?

Generative Engine Optimization (GEO) is the new SEO for AI search engines. While traditional SEO focuses on Google rankings, GEO optimizes your content to appear in AI-powered search results from ChatGPT, Gemini, Claude, and more.

GEO & Local GEO – Frequently Asked Questions

What is GEO?

Generative Engine Optimization (GEO) is the new SEO for the AI era.

SEO = optimizing for Google and traditional search engines.

GEO = optimizing for AI-powered search engines like ChatGPT, Gemini, Claude, Perplexity, and CoPilot.

Instead of ranking links, AI engines generate answers. GEO ensures your brand is the one remembered, reasoned about, and recommended.

What is Local GEO?

Local GEO (Local Generative Engine Optimization) brings GEO down to the neighborhood level. It ensures your business is the one mentioned when someone asks an AI assistant:

"Who's the best [service] near me?"

"Best [business type] in [city]?"

Think of it as Local Generative Engine Optimization — designed for how AI chatbots deliver local answers, not traditional SEO.

Why does GEO matter now?

  • AI is changing search behavior → Millions now ask ChatGPT, Gemini, and other AI tools instead of Google.
  • First movers win → Once AI "learns" a preferred brand, it keeps recommending it.
  • Bad data sticks → Incorrect or missing information can remain in AI models for months (or years).

If you don't optimize now, your competitors will.

How is GEO different from traditional SEO?

SEO = Rankings on Google's 10 blue links.

GEO = Recommendations from AI engines that generate a single answer.

In AI search, there's no Page 2. Either you're in the answer — or you're invisible.

How do you track GEO results?

GEOGrow measures the signals that matter in AI search:

  • Visibility Score – How often you appear in AI results.
  • Sentiment Score – How positively you're described.
  • Mentions – How often your brand is named.
  • Citations – Which sources AI uses when referencing you.
  • Position – Where you rank in AI-generated lists.
  • Top 3 Visibility – How often you appear in the top recommended spots.

How does Local GEO work for my business?

Local GEO (Local Generative Engine Optimization) combines:

  • Entity Claiming – Verifying your business as an AI-recognized entity in your market.
  • NAP Consistency – Aligning your Name, Address, and Phone across all sources.
  • Local Schema Markup – Structured data that defines your business type, services, and geography.
  • Local Q&A Content – Optimized answers to the exact questions people in your area ask AI assistants.

Do you optimize products too?

Yes. GEO isn't just for brands and services — it's for products as well.

AI engines are already answering product-focused prompts like:

"What's the best CRM software?"

"Which running shoes are best for flat feet?"

"What's a good budget camera?"

If your products aren't structured and optimized for AI comprehension, they won't appear in these answers.

Product GEO includes:

  • Product Schema Markup – Structured data AI engines can parse.
  • Entity Clarity – Clear descriptions of what the product is, who it's for, and key differentiators.
  • Comparative Positioning – Ensuring your product is included in "best/top" queries.
  • Citations & Reviews – Building trust with reviews, testimonials, and authoritative mentions.
  • Conversational Content – FAQs and phrasing that match how users ask product questions.

In AI search, there's no product shelf. If your product isn't remembered and recommended, it doesn't exist.

What happens if AI doesn't know my business exists?

  • You won't appear in AI search results.
  • AI may create inaccurate or misleading descriptions of your brand.
  • Competitors feeding AI with their own content will take your place.

How do you make AI recommend my business?

Our process is built to claim, train, and defend your AI visibility:

  1. Audit – See how you appear in AI results today.
  2. Claim Your Entity – Ensure AI recognizes and verifies your brand.
  3. Feed the AI – Publish structured, connected content AI wants to use.
  4. Defend Your Prompts – Replace competitors in AI answers with you.
  5. Track & Optimize – Continuously monitor rankings and visibility.

Can I see if AI already knows about me?

Yes. Our Free GEO Audit will:

  • Test how you appear in ChatGPT, Gemini, Perplexity, and CoPilot.
  • Show your visibility and sentiment scores.
  • Identify which competitors AI is recommending instead of you.

What types of businesses benefit from GEO & Local GEO?

  • National brands – to stay in front of AI-driven searchers everywhere.
  • Local businesses – to win "near me" and city-specific searches.
  • Service providers – to become the trusted, AI-recommended choice.
  • Product companies – to ensure your products appear in "best/top" AI answers.

If people are asking AI for your type of solution, you need GEO.

How quickly will I see results?

For real-time AI engines like Perplexity → results can shift in weeks.

For slower-updating models (like some ChatGPT versions) → changes may take months.

The sooner you start, the sooner AI will learn (and recommend) your brand.