James O’Loughlin Speaking at the Official GEO Conference
Thursday, June 18, 2026 · Ritz-Carlton · Washington, D.C.
James O’Loughlin to Speak at the Official GEO Conference
James O’Loughlin, co-founder of GEOGrow.ai, will speak at the Official GEO Conference in Washington, D.C. on Thursday, June 18, 2026.
His session, “What AI Search Engines Crave and How to Feed Them,” will explore what brands need to build in order to become visible, trusted, cited, and recommended inside AI-powered search engines and chatbots.
As search shifts from traditional results pages to AI-generated answers, companies can no longer rely on rankings alone. Customers are now asking ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews which brands to trust, which products to compare, which companies solve their problems, and which providers they should choose.
That creates a new challenge for marketers, SEO teams, founders, agencies, and brand leaders:
How do you become the answer inside AI search?
James’ session will focus on the four core layers brands need to win in the GEO era:
Architecture
The technical and structural foundation that helps AI systems understand who you are, what you offer, where you fit, and why you matter.
Data
The brand, product, service, location, and proof signals that connect your company to the right questions, categories, and recommendations.
Content
The answer assets, comparison pages, use cases, FAQs, thought leadership, and strategic content that fill real AI visibility gaps.
Context
The surrounding ecosystem of mentions, citations, reviews, third-party validation, entity relationships, and trust signals that influence whether AI systems recommend you.
This session is designed for anyone who wants to move beyond watching AI visibility dashboards and start building the system that earns visibility.
What You’ll Learn
- How AI search engines understand brands Learn how platforms like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews interpret companies, products, services, and expertise.
- Why GEO is more than visibility tracking See why brands need to build the system that earns AI visibility, not just monitor whether they appear.
- The four layers of AI search readiness James will break down the role of architecture, data, content, and context in helping AI systems trust and recommend a brand.
- How content gaps become recommendation gaps Understand why missing, unclear, or weak content can cause AI engines to recommend competitors instead.
- How brands can become more trusted and cited Explore the signals that help generative engines understand your authority, credibility, and relevance.
- How GEOGrow helps brands earn AI visibility Learn how Brand DNA, technical architecture, strategic content, prompt tracking, and continuous optimization work together.
About the Talk
What AI Search Engines Crave and How to Feed Them
AI search engines do not work like traditional search engines.
They do not simply crawl pages, rank links, and wait for users to click.
They synthesize answers. They compare companies. They summarize expertise. They cite sources. They recommend brands. They decide which entities are credible enough to include in the answer.
That means brands need to think differently about search visibility.
James’ session will unpack what generative engines appear to value when deciding which brands to mention, cite, trust, and recommend. The talk will connect practical SEO experience with the emerging discipline of Generative Engine Optimization, or GEO.
Attendees will walk away with a clearer understanding of how to prepare their brand for AI-powered discovery.
About James O’Loughlin
A Search Veteran Focused on the Next Era of Discovery
James O’Loughlin is the co-founder of GEOGrow.ai, a Generative Engine Optimization platform built to help brands become the answer inside AI-powered search engines and chatbots like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
With more than two decades of experience in SEO, digital strategy, and brand growth, James has helped companies adapt through every major shift in search and digital discovery. As co-founder of Pixaura Digital Marketing, he has worked with brands ranging from Michael Jordan’s tequila brand, Cincoro, to billion-dollar logistics and enterprise organizations.
His work now focuses on the next evolution of search: helping brands become visible, trusted, cited, and recommended by generative engines.
GEOGrow.ai was born after James tested nearly every GEO platform on the market and found that most tools stopped at reporting.
GEOGrow is different because it does not just track AI visibility. It builds the system that earns that visibility — starting with Brand DNA, fixing the architecture AI systems rely on, creating content from real strategic gaps, monitoring how AI platforms respond, and continuously improving until a brand is more visible, more trusted, and more likely to be chosen.
About the GEO Conference
The Official Conference for Generative Engine Optimization
The GEO Conference is a full-day event dedicated to understanding “AI SEO,” also known as Generative Engine Optimization.
The conference brings together marketing leaders, SEO experts, founders, agencies, technical teams, product leaders, and operators who are working to understand how brands show up in AI-generated answers.
The 2026 conference will take place at the Ritz-Carlton in Washington, D.C. on Thursday, June 18, 2026.
This is not a traditional trade show. It is a focused, practical event built around real conversations, expert insights, and the future of search.
Why This Matters
Your Customers Are Already Asking AI Who to Trust
People are no longer only searching Google and clicking through blue links.
They are asking AI engines:
Who is the best company for this?
Which platform should I choose?
What brand is trusted?
What are the best options near me?
Which company solves this problem?
Who are the top providers in this category?
What are the pros and cons of each option?
If your brand is not included in those answers, the demand may still exist — but it may be going somewhere else.
That is why GEO matters.
It is not just about being found. It is about being understood, trusted, cited, and recommended when customers ask high-intent questions.
How GEOGrow Helps
From AI Visibility Tracking to AI Visibility Growth
Most GEO tools help brands see whether they appear in AI answers.
GEOGrow helps brands improve why they appear, where they appear, and how often they are recommended.
The platform connects the full GEO growth system:
Brand DNA
AI visibility audits
Prompt tracking
Competitive analysis
Entity and architecture improvements
Content gap discovery
AI answer optimization
Reddit and citation analysis
Local GEO visibility
Review and trust signal strategy
Ongoing monitoring and improvement
The goal is simple:
Help brands become more visible, more trusted, and more likely to be chosen by AI search engines.
Event Details
See James at the Official GEO Conference
Event: Official GEO Conference
Topic: SEO for AI
Session: What AI Search Engines Crave and How to Feed Them
Speaker: James O’Loughlin, co-founder of GEOGrow.ai
Date: Thursday, June 18, 2026
Time: 9:00 AM – 4:30 PM
Location: Ritz-Carlton
Address: 1150 22nd St NW, Washington, D.C. 20037
